Sovereign Archetype Guide

Sovereign brands are associated with dignity, benevolence and serenity. Constantly under the watchful eye of others, you maintain a dignity and class and are cautious with your words and actions.

This 8-page guide to the Sovereign archetype shows you how to promote your company's unique, magnetic qualities through tailored messaging and visual design. It includes a tear-down of a familiar Sovereign brand to illustrate how these brand concepts are applied throughout a company's collateral.

Includes a brand consistency checklist and specific advice for:

• Company naming
• Color palette selection
• Font Selection