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Citizen Archetype Guide

This 8-page guide to the Citizen archetype shows you how to promote your company's unique, magnetic qualities through tailored messaging and visual design. It includes a tear-down of a familiar Citizen brand to illustrate how these brand concepts are applied throughout a company's collateral. 

Includes a brand consistency checklist and specific advice for:

  • Company naming
  • Color palette selection
  • Font Selection

  • 8-page PDF guide
  • Size830 KB
  • Length9 pages
  • Company naming advice
  • Brand color selection advice
  • Font selection advice
  • Meaningful brand checklist
  • Lifetime Updates


Citizen Archetype Guide

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