Innocent Archetype Guide

Your brand is associated with flawlessness, cleanliness and a natural, unvarnished beauty. Above all, your company maintains an optimistic view.

This 8-page guide to the Innocent archetype shows you how to promote your company's unique, magnetic qualities through tailored messaging and visual design. It includes a tear-down of a familiar Innocent brand to illustrate how these brand concepts are applied throughout a company's collateral.

Includes a brand consistency checklist and specific advice for:

• Company naming
• Color palette selection
• Font Selection